Jure Cuhalev

Posts Tagged ‘Pepsi

04 Nov, 2008

Is Pepsi confused about its branding?

Posted by: Jure Cuhalev In: ideas

Take a look at this video that was recently sent to bloggers, together with a pack of old and new Pepsi cans. It shows the Pepsi logo/branding changing over time.

While I understand that it’s important for brands to update their image, typography and similar together with times, it still seems a bit often. Especially as [...]

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