{"id":142,"date":"2008-05-22T10:36:27","date_gmt":"2008-05-22T09:36:27","guid":{"rendered":"http:\/\/www.jurecuhalev.com\/blog\/?p=142"},"modified":"2008-05-22T10:36:27","modified_gmt":"2008-05-22T09:36:27","slug":"jeremy-silver-the-future-of-music-industry-thinking-digital-session-notes","status":"publish","type":"post","link":"https:\/\/www.jurecuhalev.com\/blog\/jeremy-silver-the-future-of-music-industry-thinking-digital-session-notes\/","title":{"rendered":"Jeremy Silver &#8211; The Future of Music industry [Thinking digital session notes]"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; float: right;\"><a href=\"http:\/\/www.flickr.com\/photos\/42901313@N00\/2271865008\" target=\"_blank\"><img decoding=\"async\" style=\"border: medium none; display: block;\" src=\"http:\/\/farm3.static.flickr.com\/2364\/2271865008_beeda3ff33_m.jpg\" alt=\"Courting Dulcimer Love\" \/><\/a><\/p>\n<p class=\"zemanta-img-attribution\">Image by <a href=\"http:\/\/www.flickr.com\/photos\/42901313@N00\/2271865008\" target=\"_blank\">killermonkeys<\/a> via Flickr<\/p>\n<\/div>\n<p>Music industry, and what\u00e2\u20ac\u2122s going on around there. The general perception is that this is the industry in the flames. Internet has impacted music industry in the earliest stage. This is industry that believes that Sex, drugs and rock and roll is not going out of style. But they maybe missed on the style. They also don\u00e2\u20ac\u2122t believe in disruptive technology.<br \/>\nBut music is unique. Oliver Sacks &#8211; Musicophilia. His book talks about the fact that music is in the different part of our brain than language and reason. There is something ancient about it.<\/p>\n<p>Music is always about the technology. Musical devices are basic technological artifacts that change the way music is created and also received.<\/p>\n<p>CD\u00e2\u20ac\u2122s are not selling anymore, but <a class=\"zem_slink\" title=\"Paid download\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Paid_download\" target=\"_blank\">digital downloads<\/a> are growing at 35% pa. But they\u00e2\u20ac\u2122re not growing fast enough to compensate for CD\u00e2\u20ac\u2122s. They are not caching up, because <a class=\"zem_slink\" title=\"File sharing\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/File_sharing\" target=\"_blank\">P2P<\/a> is much more convenient to get your music.<\/p>\n<p>This is a fundamental change that happened, that is undermining the institutions that music industry has created. Usual example is the notion of copyright in the mashable world.<\/p>\n<p><strong>The worst possible PR campaign: RIAA suing downloaders.<\/strong><\/p>\n<p>But .. at the end of the day, the music industry is still funding the artists. The net affect of all this is that the industry is in flux.<\/p>\n<p>Yet it\u00e2\u20ac\u2122s not all bad:<\/p>\n<ul>\n<li>Mobile music is growing and all the operators are launching mobile music distribution services.<\/li>\n<li>Live scene\/shows are selling out. People want to go, and have that live experinece. They value increasingly the value of the moment.<\/li>\n<li>People want to engage in the music themselves. Huge shift in the selling of music instruments. (3 millions guitars bought in \u00e2\u20ac\u02dc07 in US; source: music trades). The sells of different equipment correlates with the currently popular style of music.<\/li>\n<li>Music making in school. 75% of UK secondary school is using <a class=\"zem_slink\" title=\"Sibelius (computer program)\" rel=\"homepage\" href=\"http:\/\/www.sibelius.com\/\" target=\"_blank\">Sibelius 5<\/a>, software for music composing.<\/li>\n<\/ul>\n<p>We are not the edge of disaster, but we are the edge of incredible change. It\u00e2\u20ac\u2122s an explosion of all the good new things.<\/p>\n<p>The new environment music industry is working:<\/p>\n<ul>\n<li>New talent approaching (slicethepie, sell\u00e2\u20ac\u2122a\u00e2\u20ac\u2122band). Both companies are leveraging punter leverages. It\u00e2\u20ac\u2122s like fantasy football but with real band. You can invest 20 quid into the band and as they raise money they can get more famous and do better stuff.<\/li>\n<li>Topspin.com &#8211; it\u00e2\u20ac\u2122s a cottage industry. Every artist just needs some online tools to promote yourself and they\u00e2\u20ac\u2122re creating a platform for that.<\/li>\n<li>Piracy &#8211; interact and consume. Piratebay\/torrents, napster as a streaming service and what Radiohead is doing in the download space.<\/li>\n<li>Discovery tools &#8211; last.fm, Pandora, AOL music etc. One llama &#8211; plasma view\/their own point of view on how music connect to each other.<\/li>\n<li>Blogging &#8211; MySpace, imeem, <a class=\"zem_slink\" title=\"The Hype Machine\" rel=\"homepage\" href=\"http:\/\/hypem.com\" target=\"_blank\">The Hype Machine<\/a>, Music Bloggers United, Digital meltdown, Dr. Schluss\u00e2\u20ac\u2122s Garage of Psychedelic Obscurities<\/li>\n<\/ul>\n<p>The bottom line is: there lots of new business models. This is a classical long tail market and there are plenty \u00e2\u20ac\u0153Web 2.0\u00e2\u20ac\u009d opportunities in music space.<\/p>\n<p>While the superstars are still important, the general trend is showing that national\/regional artists are growing in relative to big guys. But they are big brands, and they can talk to old media. They also work with brick &amp; mortar stores.<\/p>\n<p>There is a new interesting place: \u00e2\u20ac\u0153Cutting edge obscurity\u00e2\u20ac\u009d.<\/p>\n<fieldset class=\"zemanta-related\" style=\"margin: 0.5em 0pt 1em; padding: 0pt;\">\n<legend class=\"zemanta-title\">Related articles<\/legend>\n<ul class=\"zemanta-article-ul\" style=\"margin: 1em 0pt 1.5em; padding: 0pt;\">\n<li class=\"zemanta-article\" style=\"margin: 0.5em 2em;\"><a title=\"Open in new window\" href=\"http:\/\/www.theregister.co.uk\/2008\/05\/16\/musically_p2p_survey\/\" target=\"_blank\">P2P soars, licensed music flatlines<\/a> [via\u00c2\u00a0Zemanta]<\/li>\n<li class=\"zemanta-article\" style=\"margin: 0.5em 2em;\"><a title=\"Open in new window\" href=\"http:\/\/news.sky.com\/skynews\/article\/0,,30400-1316258,00.html?f=rss\" target=\"_blank\">Fewer UK Music Fans Paying For Downloads Says New Report<\/a> [via\u00c2\u00a0Zemanta]<\/li>\n<li class=\"zemanta-article\" style=\"margin: 0.5em 2em;\"><a title=\"Open in new window\" href=\"http:\/\/go.theregister.com\/feed\/www.theregister.co.uk\/2007\/09\/10\/vodafone_omnifone_announcement\/\" target=\"_blank\">MusicStation arrives, but will we pay for digital music?<\/a> [via\u00c2\u00a0Zemanta]<\/li>\n<li class=\"zemanta-article\" style=\"margin: 0.5em 2em;\"><a title=\"Open in new window\" href=\"http:\/\/www.guardian.co.uk\/technology\/2008\/jan\/28\/piracy.digitalmedia?gusrc=rss\" target=\"_blank\">Millions of tracks to be given away<\/a> [via\u00c2\u00a0Zemanta]<\/li>\n<li class=\"zemanta-article\" style=\"margin: 0.5em 2em;\"><a title=\"Open in new window\" href=\"http:\/\/www.fimoculous.com\/archive\/post-4205.cfm\" target=\"_blank\">Hype Machine For Sale<\/a> [via\u00c2\u00a0Zemanta]<\/li>\n<\/ul>\n<\/fieldset>\n<div class=\"zemanta-pixie\" style=\"margin: 5px 0pt; width: 100%;\"><a class=\"zemanta-pixie-a\" title=\"Zemified by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/pixie.png?x-id=c296dab1-fcc6-4cf7-85e0-a4962a92b72a\" alt=\"\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Image by killermonkeys via Flickr Music industry, and what\u00e2\u20ac\u2122s going on around there. The general perception is that this is the industry in the flames. Internet has impacted music industry in the earliest stage. This is industry that believes that Sex, drugs and rock and roll is not going out of style. But they maybe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[117],"tags":[171,938,189,190,193,38,180,191,65],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-conferences","tag-arts","tag-business","tag-hype-machine","tag-music","tag-paid-download","tag-shopping","tag-thinkingdigital","tag-uk","tag-united-kingdom"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}