{"id":261,"date":"2008-08-14T17:52:54","date_gmt":"2008-08-14T16:52:54","guid":{"rendered":"http:\/\/www.jurecuhalev.com\/blog\/?p=261"},"modified":"2008-08-14T17:52:54","modified_gmt":"2008-08-14T16:52:54","slug":"user-experience-of-reality-jane-mcgonigal-uxweek08-notes","status":"publish","type":"post","link":"https:\/\/www.jurecuhalev.com\/blog\/user-experience-of-reality-jane-mcgonigal-uxweek08-notes\/","title":{"rendered":"User Experience of Reality – Jane McGonigal [uxweek08 notes]"},"content":{"rendered":"
\"Jane<\/a>Image via Wikipedia<\/a> <\/span><\/div>\n

\u00c2\u00a0<\/p>\n

Jane McGonigal lives at http:\/\/www.avantgame.com\/<\/a> and blogs at http:\/\/avantgame.blogspot.com\/<\/a><\/p>\n

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We should start making \u00e2\u20ac\u0153real world\u00e2\u20ac\u009d, more like a game. The term she coined for this is \u00e2\u20ac\u0153Reality UX\u00e2\u20ac\u009d<\/p>\n

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1997 Movie – The Game, staring Michael Douglas<\/p>\n

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Consumer Recreation Service, their moto is \u00e2\u20ac\u0153Make your life \u00e2\u20ac\u00a6 fun\u00e2\u20ac\u009d. A lot of people were inspired by this movie, in year 2001 four different companies started prototyping real world games that were inspired by this movie.<\/p>\n

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Reality is broken<\/strong><\/p>\n

68% Americans report playing games in last two week<\/p>\n

92% kids under 18 play games every week<\/p>\n

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People feel that they\u00e2\u20ac\u2122re not good at their life.<\/p>\n

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WoW example<\/strong><\/p>\n

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Lots of people are there to help me. When I wake in the morning, there are not many allies that try to help me, I don\u00e2\u20ac\u2122t get constant feedback, missions. I don\u00e2\u20ac\u2122t get constant feedback how amazing I am.<\/p>\n

The WoW wiki – second largest wiki in the world, just after Wikipedia.<\/p>\n

People who edit this wiki feel really smart and produce something of a value to other readers.<\/p>\n

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Games work better than reality<\/strong><\/p>\n

1) Better instructions<\/strong>; clear goals and you know when you succeeded, a great framework for when you acomplish things<\/p>\n

2) Better feedback<\/strong>; you get sense to be grounded in cause and effect<\/p>\n

3) Better emotions<\/strong>;<\/p>\n

4) Better community<\/strong>; we agreed to play by the same rules, we buy into methodology of the game etc. Secretly deep down we\u00e2\u20ac\u2122re all happy that we\u00e2\u20ac\u2122re collaborating.<\/p>\n

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\u00e2\u20ac\u0153We are witnessing what amounts to no less than a global mass exodus<\/strong> to virtual world and other online gaming environments.\u00e2\u20ac\u009d<\/p>\n

\u00e2\u20ac\u201d Economist Edward Castranova<\/p>\n

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It\u00e2\u20ac\u2122s a quality of life<\/strong> problem<\/p>\n

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And quality of life is just another way of saying \u00e2\u20ac\u0153user experience of reality\u00e2\u20ac\u009d.<\/p>\n

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So what is the future of reality UX?<\/strong><\/p>\n

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In order to see forward, we need to look at least twice as much back, as we want to see to the future.<\/p>\n

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3k years ago, the first description of games. Sheep\u00e2\u20ac\u2122s knuckles turned into dice.<\/p>\n

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What humans crave<\/strong><\/p>\n

\u00c2\u00a0<\/p>\n

1) Satisfying work to do<\/p>\n

2) The experience of being good at something<\/p>\n

3) Times spent with people we like<\/p>\n

4) The chance to be a part of something bigger<\/p>\n

\u00c2\u00a0<\/p>\n

These four things are hardwired into our human brains.<\/p>\n

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Book ideas:<\/em><\/p>\n

Authentic Happiness – Marting Seligman<\/p>\n

Happiness – Richard Layard<\/p>\n

Against happiness – Eric. G. Wilson<\/p>\n

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Are UX designers <\/strong>in the happiness business?<\/p>\n

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A future forecast (2013): the rise of the happiness engineers<\/strong><\/p>\n

Quality of life<\/strong> becomes the primary metric for evaluating\u00c2\u00a0 interactive, service, environments, and experiences<\/p>\n

Tara Hunt – happiness a business model<\/a> as a reference for reading more about that.<\/p>\n

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Communities form around different visions of a real life<\/strong> worth living.<\/p>\n

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Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital<\/strong>.<\/p>\n

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By 2013, Reality UX design, will be the cutting edge of this happiness engineering.<\/p>\n

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Alternate Reality Gaming<\/strong><\/p>\n

Oxford English Dictionary for Science fiction citations. [Really cool geeky resources]<\/p>\n

\u00c2\u00a0<\/p>\n

My car is a video game; real time feedback on driving, so Prius is really cool game.<\/p>\n

Chore Wars – a real life game<\/p>\n

Nike Plus<\/p>\n

\u00c2\u00a0<\/p>\n

Zyked – hybrid video games and recreations<\/p>\n

\u00c2\u00a0<\/p>\n

PlusOneMe, where you can give people strengths points and level them up in kindness, creativity, etc.<\/p>\n

SharkRunners – trackers and sensing device on sharks, so when you play online, you play with and against sharks<\/p>\n

\u00c2\u00a0<\/p>\n

Social networking collar for dogs. Massively multiple-dog game.<\/p>\n

Trackstick – takes GPS reading where you are, and creates incredible maps<\/p>\n

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Book suggestion<\/em><\/p>\n

Here comes everybody. Clay Shirky – The power of organizing without organizations<\/p>\n

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We will<\/strong> harness our cognitive surplus. 100 million mental hours to create Wikipedia. This is 5 days of World of Warcraft. It\u00e2\u20ac\u2122s also 4 episodes of American Idol; alternatively it\u00e2\u20ac\u2122s 1 season<\/strong> of American Idol votes<\/strong>.<\/p>\n

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We will increasingly operate within an economy of engagement<\/strong>.<\/p>\n

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So what\u00e2\u20ac\u2122s important<\/strong><\/p>\n

Reality is broken<\/p>\n

Games work better<\/p>\n

You, the UX designers, are our best hope if you choose to harness the power of the games.<\/p>\n

\u00c2\u00a0<\/p>\n

Forget predicting the future, start making them.<\/p>\n

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Next alternate reality – www.Superstructgame.org<\/p>\n

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Great resources from the talk<\/strong><\/p>\n

Nicole Lazzaro \u00e2\u20ac\u201c www.xeodesign.com<\/p>\n

Clay Shirky – “Cognitive Surplus” http:\/\/www.herecomeseverybody.org\/2008\/04\/looking-for-the-mouse.html<\/a>\u00c2\u00a0<\/p>\n

Edward Castranova \u00e2\u20ac\u201c Synthetic Worlds & Exodus from Reality (check it out on Amazon.com)<\/p>\n

Tara Hunt \u00e2\u20ac\u201c www.horsepigcow.com<\/a>\u00c2\u00a0<\/p>\n

BJ Fogg \u00e2\u20ac\u201c www.bjfogg.com<\/a>\u00c2\u00a0<\/p>\n

Gamasutra – www.gamasutra.com<\/a>\u00c2\u00a0<\/p>\n

Alternate Reality Gaming Network – www.argn.com<\/a>\u00c2\u00a0<\/p>\n

Jane McGonigal – www.avantgame.com<\/a> \u00c2\u00a0 (that’s the website! Plenty of papers and case studies to download there)<\/p>\n

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