{"id":403,"date":"2008-10-14T09:45:25","date_gmt":"2008-10-14T08:45:25","guid":{"rendered":"http:\/\/www.jurecuhalev.com\/blog\/?p=403"},"modified":"2008-10-14T10:57:41","modified_gmt":"2008-10-14T09:57:41","slug":"how-pr-agencies-select-bloggers-to-give-them-free-stuff-pr-secret","status":"publish","type":"post","link":"https:\/\/www.jurecuhalev.com\/blog\/how-pr-agencies-select-bloggers-to-give-them-free-stuff-pr-secret\/","title":{"rendered":"How PR agencies select bloggers to give them free stuff #pr secret"},"content":{"rendered":"

At SocialMediaCamp ’08 I participated in a session between PR companies and bloggers and how they could find a better way to work together. The only problem was that it was mostly people the agencies participating with bloggers at the other sessions.<\/p>\n

This didn’t stop the group from exchanging a few tips on how they deal with blogger selection internally. Here is an abstract from my notes.<\/p>\n

\n
\"Today's<\/a>
Image by Arno & Louise via Flickr<\/figcaption><\/figure>\n<\/div>\n

One of the questions was how do you select bloggers? What is your criteria? <\/strong><\/p>\n

The answer was a bit like expected. They’re looking for influencers, <\/strong>people who have others reading them. This can be seen through different means, like their Technorati rank<\/strong>, Google page rank<\/strong> or even as simple as number of comments they get<\/strong> on their blog posts.<\/p>\n

They’re also looking at frequencies of postings <\/strong>as well as their tenure<\/strong>. A well established blog with lots of regular blog posts, will more likely get their attention as something completly new, but with a cachier design.<\/p>\n

One of the neater tricks they use, to figure out if they should approach a blogger is to take a look if they carry advertisting<\/strong>. Even though they’re not paying him or her, they seem better choice as they’re open to more commercial concepts around blogs and they’ll more likely take the proposition more seriously.<\/p>\n

Lastly, it’s all about relationship<\/strong>. It’s easy to get a chance to talk about some PR campaign and showing that you can carry a good conversation about it with your readers<\/strong> is what matters the most<\/em>. This will make your chance to get on PR lists much more likely, as will actually publishing your email address<\/strong> on a page.<\/p>\n

Related articles by Zemanta<\/h6>\n