{"id":450,"date":"2008-11-04T09:45:29","date_gmt":"2008-11-04T08:45:29","guid":{"rendered":"http:\/\/www.jurecuhalev.com\/blog\/?p=450"},"modified":"2008-11-02T22:23:34","modified_gmt":"2008-11-02T21:23:34","slug":"is-pepsi-confused-about-its-branding","status":"publish","type":"post","link":"https:\/\/www.jurecuhalev.com\/blog\/is-pepsi-confused-about-its-branding\/","title":{"rendered":"Is Pepsi confused about its branding?"},"content":{"rendered":"<p>Take a look at this video that was recently sent to bloggers, together with a pack of old and new Pepsi cans. It shows the Pepsi logo\/branding changing over time.<\/p>\n<div class=\"zemanta-img zemanta-action-dragged\">\n<figure style=\"width: 228px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.flickr.com\/photos\/18731152@N00\/2969469986\"><img loading=\"lazy\" decoding=\"async\" title=\"new pepsi logo\" src=\"http:\/\/farm4.static.flickr.com\/3003\/2969469986_58df961085_m.jpg\" alt=\"new pepsi logo\" width=\"228\" height=\"189\" \/><\/a><figcaption class=\"wp-caption-text\">Image by mashroms via Flickr (new pepsi logo)<\/figcaption><\/figure>\n<\/div>\n<p>While I understand that it&#8217;s important for brands to update their image, <a class=\"zem_slink\" title=\"Typography\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Typography\">typography<\/a> and similar together with times, it still seems <em>a bit often<\/em>. Especially as they&#8217;re still selling colored sugar water and they&#8217;re just moving from one abstract image to another.<\/p>\n<p>Maybe Pepsi and marketers in general, should do a better job at explaining why the making one abstract logo into another isn&#8217;t just some form of snake oil.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"448\" height=\"364\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"flashvars\" value=\"config_url=http%3A%2F%2Fwww.adgabber.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D546804%253AVideo%253A127547%26x%3DNnXFXTKSz1vBc0FJ5JfEaO3dY5EAiHIz&amp;video_smoothing=on&amp;autoplay=off\" \/><param name=\"src\" value=\"http:\/\/static.ning.com\/adgabber\/widgets\/video\/flvplayer\/flvplayer.swf?v=3.7.6%3A10555\" \/><param name=\"wmode\" value=\"transparent\" \/><\/object><br \/>\n<small><a href=\"http:\/\/www.adgabber.com\/video\/video\">Find more videos like this on <em>AdGabber<\/em><\/a><\/small><\/p>\n<fieldset class=\"zemanta-related\">\n<legend class=\"zemanta-related-title\">Related articles by Zemanta<\/legend>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/commercial-archive.com\/node\/145989\">New Pepsi logo = asscrack?<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.cbc.ca\/money\/story\/2008\/10\/15\/coca-cola-pepsi.html\">Coca-Cola out-fizzes Pepsi in Q3<\/a><\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/lightbulbs.org\/pepsi-launches-two-green-websites\">Pepsi Launches Two Green Websites<\/a><\/li>\n<\/ul>\n<\/fieldset>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Zemified by Zemanta\" href=\"http:\/\/reblog.zemanta.com\/zemified\/43cd2ced-cf11-4472-bd7c-c8e9cdf47a42\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=43cd2ced-cf11-4472-bd7c-c8e9cdf47a42\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at this video that was recently sent to bloggers, together with a pack of old and new Pepsi cans. It shows the Pepsi logo\/branding changing over time. While I understand that it&#8217;s important for brands to update their image, typography and similar together with times, it still seems a bit often. Especially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[512],"class_list":["post-450","post","type-post","status-publish","format-standard","hentry","category-ideas","tag-pepsi"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":2,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":476,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions\/476"}],"wp:attachment":[{"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jurecuhalev.com\/blog\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}