Audrey Chen lives behind theÂ http://www.thedailyshow.com/
The Story of The Daily Show website
Writers strike rumors, Viacom started suing YouTube uploaders, etc.Â
Old clips were in an archive that was designed as a stand-alone application, even though it was a web page.
The scale of The Daily Show show
10,000+ video clips
Core responsibility, to connect the people to the content
Know your content
Old news is not news anymore, but give it a decade and it becomes history. This you can thread out through the time, etc.
Old Media vs. New Media
Knowing your content is something that differentiates New Media from Old Media.
How did they do it
16 Writers to tag the whole history
12 Video Encoders
Over 15,000 tags
It took about 16k human hours just to go through the content
There are three important things
Depth – a sheer volume that is important to the user
Date – organizing principle of the show; Wayback randomizer, really accessible way to find something random from the archives
The show is lots of â€œdesk sittingâ€, to overcome the problem, they added â€œquote overlayâ€, over the video which tells you what the video is about, and has a big play button.
Topic – tags
Each video is embedable so audiences can use it in their own ways.