Jure Cuhalev

Image by Ramón★Gris via Flickr

Who needs to find your content? Examples are readers, potential users, customers etc.
Basic requirements:

You need to have an understanding of your potential audience. If you look at your site with wish to make it findable you have to understand your audience.
Semantic markup is good for marking up.
Good context
Accessibility
Search engine friendliness
No barriers [...]

Having a nice white Google homepage in your browser is somehow reassuring as you know that you just have to start typing in order to lookup the data in the the metaverse.
This all changed when your favorite search engine turned their lights off in order to promote Earth Hour, their initiative to remind us to [...]