NooCamp – Lighting talks notes

time out...

Image by Norma Desmond via Flickr

Tomaž –

Content management system, “editor – spletne komunikacije”. It’s supposedly not Yet Another CMS, but something more. It’s called MyPortal – set your website free. It’s of course – “beta”. Full of Not invented Here syndrome, everything built in-house.
Main differentiator is that it’s available to all the developers that want to work with it. It has full multilingual support, totally adjustable rights for users, fancy administrator interface (doesn’t look that fancy in screenshots).
It’s not public yet, but they promise “real soon”.

They money by creating web pages, they intend to sell the application in two models:

  • Free license, to anyone who wants to use the solution for “non-commercail”
  • Paid license, for other licensing agencies

They think that open-source solution do not have trust between solutions. They will compile it using proprietary Zend solutions, and they think this is better.

Klemen – Firefox 3 launch party / Kiberpipa

24th of June, “release event for Firefox 3”, support from Mozilla Europe, Crea, Marand, Zemanta. Lots of important people from Mozilla Europe and a big party, together with in-depth lectures about Firefox, together with supporting the biggest download numbers.

Learn more about:

Space bed

Fotosphera – space bed, a bed that is cheaper and better than your existing bad. A bad that you can put on the sealing and it stays there.

BoÅ¡tjan – Zemanta, the next interation

He’s demoing the next release from Zemanta. Zemanta had another release on Tuesday, he announces next release in September, and tells us that this is Zemanta’s first incarnation. It’s a startup that makes an application for bloggers that solves two problems: not happy about appearance of blog and another enough traffic. Making interface easier is not that easy as it seems. The new incarnation thus upgrades the whole experience with new links Amazon, YouTube, etc. And users will be able to suggest their own blogs and help the system to learn.

He’s showing now that is an aggregation of suggestions from within community,

There is also a third feature – “reblog”, that allows easy quotation that allows reader to easily select a piece of text and posts it to hers own blog.
Martin – Spletne

Spletne novice .net “online news .new”, it’s a free paper offline newspaper. They recently redesigned their design and business model, they will not give it away for free, but they decided to make a shift back to paid model. What they are trying to do is to take an everyday situation and research it online and then print it back in a common language and explain it to the readers. It’s very interesting to older people.
They supposedly have very innovative advertising spaces for their advertisers and have a great logo.
Enjoble – Borislav

Starts off with a nice geek blogs, together with a long tail of them. He asks, what is the best way to monetize popularity on the Web? One way is advertising, but the biggest money making source is – Job Ads.
Enjoble – hosted platform for creation of custom job boards and their integration into any Web site

Advantages for site owners:

  • Free and simple creation of new boards
  • A number of APIs for painless integration
  • Fixed-price cost of service (as opposed to percentage fee)


  • Extremely focues
  • Networking feature promotes to other related sistes
  • Simple and easy to use

And lots advantages also for job-seekers.

A juggling act. Quite fun.

Andrej – Juggling and entrepreneurship

  • Entrepreneurship – needs relaxation; also juggling. When you relax and start concentracting everything starts to change and it becomes clear.
  • Juggling takes lots of time and practice, years and years. The same is within enterprenourship, going from Slovenia to other regions – it took about 8 years for them; going on global market is something that they started now.
  • Juggling takes stamina, the same thing in entr. You have to keep pushing and don’t let you loose stamina.
  • Make sure you keep going.
  • The best ones are ones that are creative, so even if you don’t have lots of requisites you make magic out of it.

Andrej giving a quick juggling demo with a “flower stick”.

David, 5 SEO myths

Telling a quick story about how he got involved with SEO.

1. Meta-keywords do not work
3. Links yes, but you have to know how to make them
4. PageRank is not that important anymore => TrustRank is new buzzword, also hiltop
5. SEO = spam

Jure – It’s complicated
Talking once again about how gender is not a binary option in web pages and that we have to fully embrace wiki’s and user generated content

Andrej – Looking for patterns in series

They have lots of discrete data sources, series like music, amino-acids etc.

They do lots of cool stuff with it, like:

  • Automatic classification
  • Clustering
  • Looking for motives in DNA sequences
  • Automatic tagging of series

They used this initially in 2005 for Spam filter, got very good results. They moved on to finding interesting news. Following with text-to-speech with automatic location of intonation levels.

He’s looking for interesting datasets and would like to analyze your data, and is also looking for people who would be interested in research on this topic.

Foto-Grafija – Ciril

Talking about his life story. He’s explaining how in 8 years he discovered his style of photographing and is now successful in business in this area. He shows us some of his photos that look very nice.

Studio 12 – Matej

Independant media studio, online portal and upcoming video portal. It’s core is content based approach to video:

  • Making quality of living better
  • Support to organizations

Media scene:

  • Too much information
  • Too shallow
  • Sensationalism
  • Problem of independence

They have over 230 content pieces, mostly in Slovenian.

They are working on distributing this content into other TV networks and with time, their own TV station/channel.

Their business model is to make enough quality content to be able to sell it to different TV stations, and with time on global market.

Davor – Jacob and his ski’s

There is Jacob that wants to get some ski’s. He doesn’t know yet, but we as marketers we can use lots of different approaches to approaching him but most of it fails.
So the solutions to this problem (partially through ToboAds):
Rich banners
Interaction with banners within the page

Showing how ToboAds know when the advertising is in within the visible field, so advertisers pay only for ads that get showed.


David – Odpiralni časi

Opening times database. Http://

Who are the most influential bloggers – Jure Leskovec

Obscure technology story is discovered by a small tech blog, it propagates to bigger blogs, and then big media finds it. So the question is, who is really influential here? (Shoing nice network graph)

Blogs – allow for detecting big stories early. It’s easy to detect all stories, but we figure it out late. Data, it’s possible to get with a simple crawl.
Give a budget (e.g. Of 3 blogs), select the blogs to cover the most of the blogosphere?
Bad news – Solving this is exactly NP-HArd.
Good news: Theorem: Our alhorightm can do it in linear time and we have guarantee for this.

Which blogs to read to be most up to date?

More info at:

New music – Vasilij

Playing his music creation. Very nice video/music

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5 thoughts on “NooCamp – Lighting talks notes

  1. Tnx, Jure, for this post! So, you spent some good time @ NooCamp? I envy all of you who could make it there. I’ll definetly be there at next such camp.

  2. Sadly they did not allow us to talk about it on the blogs. I’m happy to share the info over a cup of coffee in person.

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