Jure Cuhalev

04 Nov, 2008

Is Pepsi confused about its branding?

Posted by: Jure Cuhalev In: ideas

Take a look at this video that was recently sent to bloggers, together with a pack of old and new Pepsi cans. It shows the Pepsi logo/branding changing over time.

new pepsi logo

Image by mashroms via Flickr (new pepsi logo)

While I understand that it’s important for brands to update their image, typography and similar together with times, it still seems a bit often. Especially as they’re still selling colored sugar water and they’re just moving from one abstract image to another.

Maybe Pepsi and marketers in general, should do a better job at explaining why the making one abstract logo into another isn’t just some form of snake oil.


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4 Responses to "Is Pepsi confused about its branding?"

1 | Marko

November 4th, 2008 at 12:57 am

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Most companies I can think of do this fairly regularly, often with just small touches. So I don't think Pepsi is special when it comes to this.

I'm neither designer nor brand specialist, so I can't judge on how they execute.

2 | lilDragon

November 4th, 2008 at 1:05 am

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Gotta make you see one of the cutest Pepsi ads ever: http://www.youtube.com/watch?v=QVjNa3lmIGc

(There's no beating asian Pepsi adds … *drool*)

3 | PIPI

November 4th, 2008 at 1:33 pm

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I don't mind the new logo, i think it's nce. I don't like the new cans, they look waaaaay too bland. From the recent ones, i prefer the symbol collage cans, maybe they were local to SLovenia and Croatia, dunno, but i loved them. THey were busy, yet were quite bland considering the little detail from the distance.

4 | PIPI

November 4th, 2008 at 10:33 pm

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I don't mind the new logo, i think it's nce. I don't like the new cans, they look waaaaay too bland. From the recent ones, i prefer the symbol collage cans, maybe they were local to SLovenia and Croatia, dunno, but i loved them. THey were busy, yet were quite bland considering the little detail from the distance.

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jure100px_colour Jure Cuhalev is an Open Source Hacker, with background in Social Sciences and Usability and User Experience (UX).



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