Is Nike Apple of running?

Brands are something that in today’s modern world give us meaning and legitimize a lot of our actions. Well, technically is our outlook, as in it’s strange to be out on a street alone in neighborhood, just walking around, but it becomes perfectly fine when you have a baby cart (with baby in of course), dog on a leash or you’re slowly jogging with white iPod headphones.

Dressing like runners dress on TV, with big logo’s and spandex, just adds another layer of acceptance to your character. Which then brings us on to second question, what’s my brand of choice?

It’s important to choose your brand wisely in the beginning as you’re going to buy mostly that and it’s going to say a lot about your lifestyle and what you want to convey to the world.

(I know it’s shallow and all that, but you can’t really escape this. You can just decide to go anti-brand and run alternative branding look based on that.)

Lets talk about Nike for a bit

If you’re owning Apple, Nike positioned themselves to be perfect matching brand. They make shoes that talk to your iPod while at the same time, their hardware uses iTunes (if you want) to upload your personal data to mother base.

It also has great inspirational advertising, public events (10K human run) and at actually makes enough stuff to fully dress you. It also has Apple Store like Nike Town where they can take full care of you.

As such it’s a great brand to deep into. It’s not cheap, so it’s showing your social status, but it also represents some sort of quality over pure luxury, so you can at least partly justify it to your significant other and your own wallet.

With such positioning on a market, I can confidently say that Nike has almost reached level of Apple. What’s just missing are 6-month keynotes with charismatic CEO and a bit bigger show for its fans.

Reblog this post [with Zemanta]

4 thoughts on “Is Nike Apple of running?

  1. I am not a big runner, currently doing around 15-20 km a week, on a season a bit more, but Nikes are not on my list. The ones I had and tried are just way too soft for me (perhaps 100kg is also a potential problem). Right now, the ultimates seem to be Adidas gore tex, at least IMHO. But they can be very hot. Extremely hot actually.

    But yeah, this is not really a matter of your blog post and I agree that Nike seems to be taking similar steps (and has been doing that longer than apfel) as Apple. Not really sure if this is a good thing. Thing with Nike that is still remembered is the fiasco they had with child labour that resulted in Nike getting rid of manufacturing ownership. Meaning, they are just RnD, design and marketing (of course, exaggeration), and production is done by 3pp (meaning, Nike is not responsible for 3pp). And with this in mind it kinna takes the apple neatness effect away. At least for me.

    Good thing is, Nike at least does not have serious response time problems as Macs :).

  2. I am not a big runner, currently doing around 15-20 km a week, on a season a bit more, but Nikes are not on my list. The ones I had and tried are just way too soft for me (perhaps 100kg is also a potential problem). Right now, the ultimates seem to be Adidas gore tex, at least IMHO. But they can be very hot. Extremely hot actually.

    But yeah, this is not really a matter of your blog post and I agree that Nike seems to be taking similar steps (and has been doing that longer than apfel) as Apple. Not really sure if this is a good thing. Thing with Nike that is still remembered is the fiasco they had with child labour that resulted in Nike getting rid of manufacturing ownership. Meaning, they are just RnD, design and marketing (of course, exaggeration), and production is done by 3pp (meaning, Nike is not responsible for 3pp). And with this in mind it kinna takes the apple neatness effect away. At least for me.

    Good thing is, Nike at least does not have serious response time problems as Macs :).

Comments are closed.