Jure Cuhalev

22 Dec, 2009

Laško Eliksir #fail

Posted by: Jure Cuhalev In: Rant| everyday life

So apparently there is a new brand of Laško beer – Eliksir, a stronger beer that is normally known as bock. There are advertisements everywhere, urging you to skip your traditional cup of mulled wine and go for the “winter beer”.

The mystical bottle of Eliksir

The mystical bottle of Eliksir

So why #fail?

It turns out that it’s incredibly hard to find, so hard that we are yet to find a place in Ljubljana that actually heard of it and none actually have it in stock. We’ve tried a number of pizza places and bars around old Ljubljana city center and we failed. We did get lots of Guinness and other dark beers.

Reading their promo material it states that it’s available in supermarkets and in selected pubs. That’s perfectly fine, but you’re doing a good job of hiding a list of places where it’s actually available.

So Laško, if you’re actually spending this much money trying to convince me to try your new beer, make sure that I can actually buy it.

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5 Responses to "Laško Eliksir #fail"

1 | TS

December 22nd, 2009 at 9:41 am

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On the other hand the list of pubs serving Fuller’s is easily available on their website ;)

http://www.fullers.si/gostinski-lokali-pubs-bars.html

2 | Janko M.

December 22nd, 2009 at 10:40 am

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They are trying to create “scarsity of resource” feeling. At the end they will send out invites to “selected people” and everybody will be pushing alcohol to their friends and family (like they did with google wave) :)

3 | Prome

December 22nd, 2009 at 6:17 pm

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It’s been available in supermarkets atleast for few weeks now and it tastes real good :)

4 | J

December 23rd, 2009 at 4:17 pm

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it’s been available in Merkator Maribor almost all december and i know a bar that has it in stock ;) .

5 | J

December 23rd, 2009 at 4:19 pm

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Jure should go out (of Ljubljana) a little more often. }:-)

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jure100px_colour Jure Cuhalev is an Open Source Hacker, with background in Social Sciences and Usability and User Experience (UX).