Laško Eliksir #fail

So apparently there is a new brand of Laško beer – Eliksir, a stronger beer that is normally known as bock. There are advertisements everywhere, urging you to skip your traditional cup of mulled wine and go for the “winter beer”.

The mystical bottle of Eliksir
The mystical bottle of Eliksir

So why #fail?

It turns out that it’s incredibly hard to find, so hard that we are yet to find a place in Ljubljana that actually heard of it and none actually have it in stock. We’ve tried a number of pizza places and bars around old Ljubljana city center and we failed. We did get lots of Guinness and other dark beers.

Reading their promo material it states that it’s available in supermarkets and in selected pubs. That’s perfectly fine, but you’re doing a good job of hiding a list of places where it’s actually available.

So Laško, if you’re actually spending this much money trying to convince me to try your new beer, make sure that I can actually buy it.

5 thoughts on “Laško Eliksir #fail

  1. They are trying to create “scarsity of resource” feeling. At the end they will send out invites to “selected people” and everybody will be pushing alcohol to their friends and family (like they did with google wave) 🙂

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