So apparently there is a new brand of Laško beer – Eliksir, a stronger beer that is normally known as bock. There are advertisements everywhere, urging you to skip your traditional cup of mulled wine and go for the “winter beer”.
So why #fail?
It turns out that it’s incredibly hard to find, so hard that we are yet to find a place in Ljubljana that actually heard of it and none actually have it in stock. We’ve tried a number of pizza places and bars around old Ljubljana city center and we failed. We did get lots of Guinness and other dark beers.
Reading their promo material it states that it’s available in supermarkets and in selected pubs. That’s perfectly fine, but you’re doing a good job of hiding a list of places where it’s actually available.
So Laško, if you’re actually spending this much money trying to convince me to try your new beer, make sure that I can actually buy it.