22 May, 2008
Matt Locke – How are they approaching commissioning in Channel 4? [Thinking digital session notes]
Posted by: Jure Cuhalev In: conferences|ideas
Image from Flickr
Taking 6 million TV budget and spend it online – it’s very hard to reach attention of young audiences (14-19 year olds). So how to design for them?
What was life before internet? Most people thinking that revolution in media is about choice, the fact that you can have everything online, no need to [...]
