It’s now more than a day since Cuil, the latest hyped Google killer launched, and we can reflect on looking at how that went.
According to TechCrunch and a number of other sources, it didn’t go too well, with their servers crashing a number of times. I’ve seen this also happen, failing to even load their most basic static pages, like general information.
What I’m wondering is why did they miss the whole social media aspect of launching a new service. They are clearly not active in this space, with their Twitter account @cuil having 22 followers but not even a single message.
Here are 5 simple things any startup can do make their presence more human and accessible:
Make us of top 5 currently most active social media services: Twitter, FriendFeed, Facebook and two lesser known from your field.
b) Actually link to these pages from your page
Get a strong presence with real people at GetSatisfaction, to quickly and easily answer their questions and reassure them about their problems (with extra points for actually fixing them).
Provide a human face to your “Contact us” section. Provide personal email of your community manager, with extra points for his or hers picture next to it. Shipping address is not the most important part of that page.
Have a blog (yes, this is different from News and press boring PR messages).
Be part of discussions on other pages. (TechCrunch Cuil news has 260+ comments. Not a single answer from the authors)
What’s even more interesting is the fact that Chris Brogan wrote a post, mentioning that Google’s first hit for Cuil is a story how Cuil is not a threat to Google. While the web is big, Google’s own Matt Cutts managed to find a time to comment on that post and provide their side of the story.
Why is there not a single answer from the creators on the web (besides the seemingly highly paid articles in semi-traditional media)?
As a response of 11th of March 2004 bombing in Spain, there were big demonstrations. Vast majority of people were summoned through a viral SMS and/or word of mouth.
Official web pages
Interesting problem of electronic voting: it requires electricity. This can be a real problems in some parts of the country.
Coordination: Vivienda digna (Street demonstrations for a decent house)
Origins started in an email chain message. Calling for a sit-in demonstration, positive demonstrations. Wiki of a famous blogger hosted the content and it was increased and more detailed crosspostings.
There was organical growth of related issues:
Open lists (organizing other places, blogs, press, logos, etc.)
Driven by intristic motivation, practice for interst and enjoyment. Gives you skills, knowledge, experience. But the goal is a personal fulfillment.
Volutneering – highest level onÂ Maslow’sÂ hiarachy of motivation.Â
Mozilla communites are organic. They are organic and part of Mozilla project from the day 0. They contribute to each and every element of the system. Create new elements and serve as whistle-blowers. Contribute their unique skills and knowledge and are united by the goals of manifesto.
The other example is Firefox Flicks, it’s a community made of clips that are promoting Firefox.
Example video clip:
With time, the development of Firefox/Mozilla code-base split 60% – of payed people vs. 40% of contributed code. Mozilla started hiring people, but the natural source of community, were former community members who just contributed to the level that made the project recognizable. Then they got hired to be able to spend even more time and effort in the project. This also means that Mozilla is representing American dream, if you enjoy what you do it is possible to get help to spend all of your time on the project you like and enjoy.
Mozilla is also doing Internships that are focused on “you” creating what you want, and focusing on things that you want to work on. It also means that organization is not employing people who are doing it just for money, but canÂ attractÂ great and passionate people. It also means that it can do more with a smaller team, and everyone is a community.
Mozilla is not only about Firefox, it’s something much bigger. A lot of great other things are being developed, after getting Firefox 3 out of door, the idea is to work on Thunderbird, more localization.
The idea for next major version of Thunderbird, by Mozilla Messaging, connect social network, online identities and such.
Working on new ways to interact with mobiles, how to use internet and new interaction paradigms.