Today is new area of broadcasting. People are messaging each other all the time, and youâ€™re measured by the number of Facebook Friends/Twitter followers, etc. Everybody is a player, a TV station that broadcasts itself to the world all the time.
Whatâ€™s the best and most successful widget ever? YouTube player, itâ€™s just insanely popular with the people.
Portals -> Search -> News feeds. With news feeds, weâ€™re seeing a new paradigm in social networks of online world. So the idea is to make users add data.
Trend #3 – Ambient Awareness
Broadcast, Broadcast, Broadcast. There are two ways to do this: active (users need to do something) and inactive (automatic inclusion into your news feed).
Trend #4 – Self Expression
6 billion widgets views, per category:
~40% – Just for fun
~20% – Media
~15% – Flash Toys
~8% – Utilities
~5% – Other
< 5% – Video
< 5% – Polls
< 5% – Music
< 5% – Communities
< 5% – Games
How to make widgets more personal? Allow people to somehow customize it. Even changing colors mean a lot to people. Simpler the customization, the better.
The widget on average stays on page for 200 page views. The more personal and customize the widget, they stay above the average.
Trend #5 – Light Weight Relationships
Sociologist say that a person can have about 150 meaningful relationships in persons life – Dunbarâ€™s number. How to make people say something, without having to say anything?
Whatâ€™s the #1 comment on MySpace? â€œThanks for the addâ€. People thanking others for thanking them for addition as a friend.
Invites and Packaged Messages – people donâ€™t have anything to say to others, so invites and funny things are great for not having to tell anything to anyone. You can also create packaged message, sponsored gift, pre-written message, etc. If you can do this, people will use your widget more often.
The Future – Beyond the Walled gardens
With the help of Data portability and Open Social, Google Friend Connect and similar approaches, widgets will allow you to connect your friends with your site.
You can then build social applications on your site where people can engage with friends on your site.