Tag Archives: World Wide Web

Juergen Galler (Google) – Content creation strategies for emerging countries [Wikimania 2008 notes]

Flight of the Hummingbird...Image by carf via Flickr

Is content creation a problem at all? Countries in the emerging EMEA region have incredible growth and it’s just going to keep expanding.

 

Global content creation:

Ton to 25% of the web is new each time we index. 60 billion emails are sent per day.

Every day around 120.000 new blogs are created. 3.7millions photors are uploaded to Flickr. Around 11.000 hours are uploaded to YouTube.

 

BUT

Less than %1 of the offline creation in MENA is online.

 

Example: Arabic content

 

Online crawlable content:

Approximatly half of the turkish content (even though we have approx. 250% more Arabic language internet users)

Approx. 1% of the english content.

 

URLs per internet user:

20% of those per Turkish language users

8% of those for english language users

 

 

Why is there so little content?

 

  • Internet user growth: Access infrastructure, Access pricing
  • Content creation: eGov, education, users, business
  • eCommerce development: advertising market, credit card penetration

 

These all need to be in a balance and without access to all these things it’s hard to have a healthy growth.

 

Possible strategies:

 

  • Organized approaches: example – Google Booksearch. They partner with libraries, scan them and bring them online.
  • Automated approaches: example – Google Translate
  • User based approaches: example: Google Site Creator
  • Community approaches: example: Wikipedia; MapMaker
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Micropresentations – [#reboot10 notes]

1991 - The World Wide Web

Image by Edublogger via Flickr

Micropresentations – [#reboot10 notes]

20 slides/20 second each slide. Organized by Guy Dickinson

 

Jan Krutisch – Hacking for fun and profit – mindmatters.de

 

There is only one problem with a web profession, when you only have one framework, all the problems look the same. His solution to this is to return back to basics – Commodore 64, Amiga. He’s showing also a prepaid solar charger for which he built a firmware for.

A fun project besides work, Rasterizer, it takes an image and splits it up to multiple pages in a PDF and you can then hang it on a wall in really big sizes.

Next thing is Rails and a language behind it was Ruby. Next thing he built a patch editor with ruby. He’s also using Gozzu, 2d graphics library, so it’s easy to program games. Reactivision software in Ruby, tangible interfaces that you have hardware around and you can be active and reactive around it.

He’s using all this things to keep him intelactually busy and challening that are kind of different that what you do in your life. And this helps in thinking outside the box and makes you a better programmer.

 

Http://www.this-page-intentionally-left-blank.org/

 

 

Flemming Funch – Complexity and Freedom – Lessons from nature about human networks and life on the edge

 

Complicated – 80380 lots of stuff. Complex is something more than it’s part.

There are several parts of the system, equilibrium, complexity and chaos.

Nature in is not really in equilibrium, it’s self-organizes towards criticality.

One way of understanding is with “sand piles”. How do avalanches work? There are lots of examples in nature where we can see this.

There are power laws that help in explaining this.

We can do cellular automata sand-pile simulation. 

 

“The critical state is the most efficient state that can actually be reacher dynamically”

 

Freedom

 

Being able to do anything at all with something, is this freedom? Not really. Freedom is when you toys are all wound up and ready to go.

You have more freedoms within complex networks;

Your freedom is potentially more useful if the network is in a critical state.

Freedom is on the edge – the edge between equilibrium and chaos.

The value of a networks I proportional to its complexity.

 

 

Ian Scar – Tools for Inspiration

 

Showing a tool that helps designer collect visual inspirations. It’s a thing to make visual information more psychical. What’s exciting is that if you have a visual thing you can scan it.

Collections, designers have physical materials next to computers and they use it very socially.

Tools – they are very complex and hard. They have a meaning and purpose. What people make with tools, is not imagine by the makers of tools.

Open tools, which is fun and nice, but they tend to add features and they grow more and they are not simple anymore.

Cocreation, you take the consumer/user and you help them think what kind of tools/products they want, so then you make it with them.

Hacks, inspiration for creative uses of your designs and tools.

Products from the tool perspective: users are becoming makes, with creative uses.

Whatever you do, it’s fine with me.

 

It’s a solution without a problem is a best compliment you can get, if you think about it as an open tool.

 

 

Anne Van Kesteren – HTML5

 

The Web’s language is HTML.

HTML on the Web is broken because of the way it was designed.

HTML5 attempts to make HTML more interpretable for everyone. It defines processing for HTML. 

It’s about Applications and Documents. It shifted from the original idea of sharing scientific documents.

People who are doing this are: WHATWG and W3C.

HTML5 is already implemented today. There are browsers that already implement this and are trying to convert all the things involved with it.

It’s a community process, wikis, tools, tests, reviews etc.

They added some new features: <video> and <audio>

<canvas> allows people to draw graphics through javascript API’s – immediate mode graphics.

Storage (key/value, SQL), you can search all your data.

Application caching also helps with performance. Gmail can suggest to browser which files are more important for performance.

 

Important URL’s

Http://whatwg.org

Http://w3.org/html

 

 

Twingly summer of code 2008 – Http://summer.twingly.com

 

4 students from Linkoping University in Sweden. They are working on making a real project.

Finding their own roles, “what I am supposed to do in this group”.

They are working against really good group dynamics.

How to get a good media coverage. They got in contact with a regional newspaper that got lots of interest in the group and local project. They want to engage lot of other people to make it know what they are doing.

They are doing video blog, they are making online reality show, they are documenting their days and documenting what they are doing.

This is really challenging because there are lots of new people and have to learn new tools.

Educational, they had to learn how to work really fast and make things together.

But it’s really rewarding.

 

 

Paul Farnell – Unconventional ways to promote your site

http://www.litmusapp.com

 

What’s conventional: SEO, Blogging, AdWords.

 

Unconventional: Satellites, Content, Communities and Human.

 

Build a satellite: free, small, valuable and complementary. They drive implicitly traffic to your site.

CSS Vista, piece of software for web designers. Really valuable for designers and lots of people check the site.

Ta da lists, similar free service.

 

Put a value on your content. There’s a dichotomy that’s free it has a free value. 

 

Join communities, developer relationships. It makes this links between your company, your name, and you being a helpful person.

 

Start your own community. Easy to develop, great perception of your company and learn from your members.

 

Seed.org as a place to discuss web stuff.

 

Be human. Enthusiasm, how? Trust, passionate users, Ambassadors.

 

 

Jen-Christian Fischer – Rituals and Freedom

 

Rituals: birth, school, work, death.

 

Ritals are the core, backbone of our lives, that create a shared system of values so we know how to proceed in these events.

 

There are rituals that are good for you, and there are rituals that are bad for you.

 

Rituals that bind the mind

 

Many rituals that we are exposed to are there to tie you down. Rituals of religion for example. Other bad things are rituals are the ones that are designed for you to break your mind. 

Business has a lot of rituals around it that aren’t designed to work that well. There are structures of power that rely on them.

The end result of these rituals are war, and it’s highly ritualized.

 

Rituals that free the mind

 

Martial arts has lots of rituals involved. It allows for balance, calm and power.

Sex has also ritualized versions.

They are here to free your mind and help you achieve experiences that are out of your mind.

 

Kthxbai ☺

 

Be wise which rituals you practice as it will affect your life.


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NooCamp – Lighting talks notes

time out...

Image by Norma Desmond via Flickr

Tomaž – http://www.editor.si

Content management system, “editor – spletne komunikacije”. It’s supposedly not Yet Another CMS, but something more. It’s called MyPortal – set your website free. It’s of course – “beta”. Full of Not invented Here syndrome, everything built in-house.
Main differentiator is that it’s available to all the developers that want to work with it. It has full multilingual support, totally adjustable rights for users, fancy administrator interface (doesn’t look that fancy in screenshots).
It’s not public yet, but they promise “real soon”.

They money by creating web pages, they intend to sell the application in two models:

  • Free license, to anyone who wants to use the solution for “non-commercail”
  • Paid license, for other licensing agencies

They think that open-source solution do not have trust between solutions. They will compile it using proprietary Zend solutions, and they think this is better.

Klemen – Firefox 3 launch party / Kiberpipa

24th of June, “release event for Firefox 3”, support from Mozilla Europe, Crea, Marand, Zemanta. Lots of important people from Mozilla Europe and a big party, together with in-depth lectures about Firefox, together with supporting the biggest download numbers.

Learn more about: http://www.kiberpipa.org/firefox

Space bed

Fotosphera – space bed, a bed that is cheaper and better than your existing bad. A bad that you can put on the sealing and it stays there.

BoÅ¡tjan – Zemanta, the next interation

He’s demoing the next release from Zemanta. Zemanta had another release on Tuesday, he announces next release in September, and tells us that this is Zemanta’s first incarnation. It’s a startup that makes an application for bloggers that solves two problems: not happy about appearance of blog and another enough traffic. Making interface easier is not that easy as it seems. The new incarnation thus upgrades the whole experience with new links Amazon, YouTube, etc. And users will be able to suggest their own blogs and help the system to learn.

He’s showing now zemanta.com/popular that is an aggregation of suggestions from within community,

There is also a third feature – “reblog”, that allows easy quotation that allows reader to easily select a piece of text and posts it to hers own blog.
Martin – Spletne novice.net

Spletne novice .net “online news .new”, it’s a free paper offline newspaper. They recently redesigned their design and business model, they will not give it away for free, but they decided to make a shift back to paid model. What they are trying to do is to take an everyday situation and research it online and then print it back in a common language and explain it to the readers. It’s very interesting to older people.
They supposedly have very innovative advertising spaces for their advertisers and have a great logo.
Enjoble – Borislav

Starts off with a nice geek blogs, together with a long tail of them. He asks, what is the best way to monetize popularity on the Web? One way is advertising, but the biggest money making source is – Job Ads.
Enjoble – hosted platform for creation of custom job boards and their integration into any Web site

Advantages for site owners:

  • Free and simple creation of new boards
  • A number of APIs for painless integration
  • Fixed-price cost of service (as opposed to percentage fee)

Employers:

  • Extremely focues
  • Networking feature promotes to other related sistes
  • Simple and easy to use

And lots advantages also for job-seekers.

Zongler.info

A juggling act. Quite fun.

Andrej – Juggling and entrepreneurship

  • Entrepreneurship – needs relaxation; also juggling. When you relax and start concentracting everything starts to change and it becomes clear.
  • Juggling takes lots of time and practice, years and years. The same is within enterprenourship, going from Slovenia to other regions – it took about 8 years for them; going on global market is something that they started now.
  • Juggling takes stamina, the same thing in entr. You have to keep pushing and don’t let you loose stamina.
  • Make sure you keep going.
  • The best ones are ones that are creative, so even if you don’t have lots of requisites you make magic out of it.

Andrej giving a quick juggling demo with a “flower stick”.

David, 5 SEO myths

Telling a quick story about how he got involved with SEO.

1. Meta-keywords do not work
2.
3. Links yes, but you have to know how to make them
4. PageRank is not that important anymore => TrustRank is new buzzword, also hiltop
5. SEO = spam

Jure – It’s complicated
Talking once again about how gender is not a binary option in web pages and that we have to fully embrace wiki’s and user generated content

Andrej – Looking for patterns in series

They have lots of discrete data sources, series like music, amino-acids etc.

They do lots of cool stuff with it, like:

  • Automatic classification
  • Clustering
  • Looking for motives in DNA sequences
  • Automatic tagging of series

They used this initially in 2005 for Spam filter, got very good results. They moved on to finding interesting news. Following with text-to-speech with automatic location of intonation levels.

He’s looking for interesting datasets and would like to analyze your data, and is also looking for people who would be interested in research on this topic.

Foto-Grafija – Ciril

Talking about his life story. He’s explaining how in 8 years he discovered his style of photographing and is now successful in business in this area. He shows us some of his photos that look very nice.

http://www.ciriljazbec.com/indexmain.php?xUrl=news

Studio 12 – Matej

Independant media studio, online portal and upcoming video portal. It’s core is content based approach to video:

  • Making quality of living better
  • Support to organizations

Media scene:

  • Too much information
  • Too shallow
  • Sensationalism
  • Problem of independence

They have over 230 content pieces, mostly in Slovenian.

They are working on distributing this content into other TV networks and with time, their own TV station/channel.

Their business model is to make enough quality content to be able to sell it to different TV stations, and with time on global market.

Davor – Jacob and his ski’s

There is Jacob that wants to get some ski’s. He doesn’t know yet, but we as marketers we can use lots of different approaches to approaching him but most of it fails.
So the solutions to this problem (partially through ToboAds):
Rich banners
Interaction with banners within the page

Showing how ToboAds know when the advertising is in within the visible field, so advertisers pay only for ads that get showed.

Http://www.toboads.si

David – Odpiralni časi

Opening times database. Http://www.odpiralnicasi.si

Who are the most influential bloggers – Jure Leskovec

Obscure technology story is discovered by a small tech blog, it propagates to bigger blogs, and then big media finds it. So the question is, who is really influential here? (Shoing nice network graph)

Blogs – allow for detecting big stories early. It’s easy to detect all stories, but we figure it out late. Data, it’s possible to get with a simple crawl.
Give a budget (e.g. Of 3 blogs), select the blogs to cover the most of the blogosphere?
Bad news – Solving this is exactly NP-HArd.
Good news: Theorem: Our alhorightm can do it in linear time and we have guarantee for this.

Which blogs to read to be most up to date?

More info at:
http://www.blogcascades.org/

New music – Vasilij

Playing his music creation. Very nice video/music

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