Online buzz management for startups

At Social Media Camp 08 I presented how Zemanta internally organizes buzz from bloggers and our work-flow. Basic idea is to use a bookmarking service, to categorize different responses, while at the same time use a collection of different tools like Google Alerts and Twitter Search to follow other mentions.

The whole setup seems obvious looking back, but it took as a few months to make it work so I wanted to share this with others that need to have some sort of way to track buzz about their company and product online.

I am aware that there are a number of different solutions for this out there, but I’m sorry that none of them worked for us. I’m always happy to talk to number of them at different conferences, but for now I guess our needs are just different from what they’re building.

Buzz management for Startups

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