Category Archives: everyday life

My current reading list

books I am reading

My current reading list nicely shows the professional interests I am currently persuading. A mix of social media and community engagement (Trust Agents and Tribes), Web Analytic so I can get better insights into web pages, The Four steps to the Epiphany since it’s always good read about product and business creation process and Laws of Simplicity that my brother was kind enough to shared with me to not lose the touch with the design philosophy.

I wonder if I’m missing something..

A confession of newage virtual schizophrenic

dog graffiti

Hi, I’m Jure and one of the things I do is to help people talk and work with their communities so they can improve their products or services. Often they want to outsource at least part of the talking to me, so I’m given a new online identity. The name is still the same, but you get a new email (with IMAP and everything) and often business cards with this identity. If you’re lucky it’s also a Google Account (via Google Apps) that you need to share calendars, gtalk etc.

As you help different organizations, you keep accumulating these identities that you can’t shut off because you never know who will decide to email you on that address or which account you’ve got registered. On top of that, you almost never completely stop helping them unless the project gets shut down.

So now you have tons of email addresses, that each connect to different identity that you use to talk to bloggers. The only problem is that there is a limited number of meaningful connections that you can have. So you email people from all these identities with different questions, forwards, reply-alls and so on.

This does at the end of the day mean, that I’ll have to talk to myself via different identities, CC other email or info@ accounts (that I control anyway) so that we can make sense of our world. That everyone knows who belongs to who, depending on the email domain.

I have yet to write multiple (personal) Twitter accounts or Foursquare logs, even though I’m sure that this day isn’t far away.

So if you see my replying to myself from a different domain, it’s all normal, it’s just that I don’t want to break online balance of identities.

Laško Eliksir #fail

So apparently there is a new brand of Laško beer – Eliksir, a stronger beer that is normally known as bock. There are advertisements everywhere, urging you to skip your traditional cup of mulled wine and go for the “winter beer”.

The mystical bottle of Eliksir
The mystical bottle of Eliksir

So why #fail?

It turns out that it’s incredibly hard to find, so hard that we are yet to find a place in Ljubljana that actually heard of it and none actually have it in stock. We’ve tried a number of pizza places and bars around old Ljubljana city center and we failed. We did get lots of Guinness and other dark beers.

Reading their promo material it states that it’s available in supermarkets and in selected pubs. That’s perfectly fine, but you’re doing a good job of hiding a list of places where it’s actually available.

So Laško, if you’re actually spending this much money trying to convince me to try your new beer, make sure that I can actually buy it.


Avatar is one of those movies that you see in cinema in 3D and all you have to say is – wow. Stunning effects, rich and beautiful (although a bit color crazy) scenery and a story that works for most for the movie. It’s very much worth the hassle of going to the movies.

The trailer doesn’t do it justice, but maybe it will help you see it. (yes, I’m that psyched about it)

How to achieve complete focus to listen to a podcast


There are two ways to read your RSS feeds. You can skim through the text and the titles, getting general idea on the topic, or you can sit down, take a sip of the coffee and contemplate what you are reading. The problem with the second approach is that it takes real-time and dedication as those long posts often include videos that are several minutes long. A lifetime in terms of real-time web!

Somehow a video from Merlin Mann caught my eye yesterday. In the video (embedded below, that I highly recommend), he talks about play and how we have to give our bodies something to distract them while we think and come up with creative solutions. Like playing with pans, balls, etc.

Makebelieve Help, Old Butchers, and Figuring Out Who You Are (For Now) from Merlin Mann on Vimeo.

The second interesting post I came about, and that I really wanted to talk about was from Dave Winer, where he wrote about Bruce Sterling’s talk at Reboot (mp3 of the talk).

He recommends the talk with the words:

Anyway, most of the time most of us are not in position to do anything about the mess in our lives. But listen to Sterling’s talk. It’s only 43 minutes. It might be the best 43 minutes you’ve ever spent. Permalink to this paragraph

So how do you go about listening such an important talk (and I’ve heard Bruce talk before, so I knew it’s good), without being distracted by everything around me?

Simple: put the running shoes on, load the talk on an iPod and go running. Since it’s a rather long talk, a 10km run is just about right.

What you’ll experience is a full submersion in the talk. Since your whole body is preocuppied with breathing and moving the muscles, and your ears are hearing interesting talk that your brain has to process, there is no time for wandering thoughts.

The only problem with this approach is that you have to pick up really stimulating talks that interest you as otherwise you’ll just suffer. But luckily our trusted gatekeepers keep posting links to them all the time, so it’s rather easy to find them.