Tag Archives: Technology/Internet

OK Go – This Too Shall Pass – How to Create A Viral YouTube Video

OK Go recently released video for their song This Too Shall Pass, of their new album, Of the Blue Colour of the Sky, and it shows that they really understand viral web video and that their target demographic consumes their content on YouTube and Facebook.

First, check out their video, if you haven’t yet. It’s really worth watching, even if you don’t like their music. Analysis after the jump:

As you’ve seen it’s a Rube Goldberg inspired music video that is doing everything it can to keep your attention. It starts with a shock view of singer that looks like he just slaughtered a cow and as that grabs your attentions it gives you an interesting machine to observe as you watch the video. If they kept your attention for 30s you’ve probably managed to be enthusiastic enough about it to instant message it to your friends as well shared it on Facebook etc.

Based on their recent open letter, this is exactly what brings money today to a band – YouTube advertisements and the only way to actually make serious money on YouTube, besides having 500 videos that you released over last 2 years is to go viral with a well thought our video.

This brings to a completely new problem: what sells of the internet is porn, but if you can’t show that, kittens and lolcats will do. So the best tactic for an indie band that would like to get a lot of views would be to get some cute girls and somehow embed fuzzy kittens and puppies into their video. This way you’ll have a few bonus points in terms of views and maybe you’ll be able to achieve tipping point that will allow you to skyrocket the number of your views.

Did you spot any other details in the video that would contribute towards virality and sharing?

Announcing RealTime WebCampLjubljana

It’s been two months after last WebCamp and it’s time for another party. Following the idea of BarCamps with story line, we’ve decided to organize RealTime Social WebCamp Ljubljana.

This time we’ve decided to focus on a single emerging technology space: Real-Time Social Web. If you’re not up-to date with the latest buzzwords, it’s about next generation RSS protocols like HubSubPubBub, RSSCloud, XMPP (that powers GTalk), Synaptic Web, Twitter API and a bunch of other technologies and ways of thinking about the Web and Mobile space.

Intended audience are developers and people who are close to them (e.g. interface designers, product managers, etc.) and will need to innovate in this space in the next 6 months.

We’re doing it a bit more limited this time, just 50 spaces. I’m interested in seeing how a smaller and more focused group changes the dynamics of such gathering.

The rules for the tickets are the same as the last time. Send description of your talk early and you get a ticket, or hope that you can click fast enough for the left-over tickets later. I believe that extra effort should be awarded.

The official language this time is Slovenian since we’ve figured out that locals that are not native speakers understand our geek talk enough that it shouldn’t be a problem and we can understand them as they lecture in their own language.

As always: all the details are at http://www.webcamp.si