Fingers and thumbs, the new generation is using this. The continuos evolution, the technology is not here for everybody, but weâ€™re evolving in a way.
New world: scarcity of resources, new technologies, new opportunities and it all brings disruptive technologies.
The world is speeding up, and the time is the enemy. In old days it meant doing business with USA, days and now it takes milliseconds. Blackberries and other technologies are allowing us to work everywhere. Itâ€™s not 24/7 anymore but itâ€™s a 60/60.
The knowledge cycle means that the knowledge is deeper, and highly specialized to much information for one brain. So how do we use technology to keep on top of it? On top of that, experts will not talk to other experts (marketers will not talk to researchers).
The opportunities are thus bridging the gaps. Networks and social sites enable non-geographic communities. It allows for collaborating and joining. But while this is great for good work, but it allows for crazy people and extremists to also work together.
Where are the new customers? Over the next 8 years, people are not dying off, immigrants are coming off. There is all of the sudden a lot more older people, so the world is going to change.
Inclusivedesigntoolkit.com is a page where you can put in an age group, disability and it will tell you how many people are you excluding from your product. The FedEx commercial was seen by more people on video sharing sites than on TV.
Internet paradise – we can reach out and touch the world. But what happens when the world reaches out?
- Instant feedback on stuff
- Cheap flexible displays are coming
- 3D printers that we can print objects with
- Interfaces have changed, but itâ€™s really improving
- Micro projectors
- Mixing real and unreal
- Digital nail printer
- Duality – we can start brining computer graphics into our world
- Ongoing convergence – nano, bio information, etc.
Disruption comes to every market. We just donâ€™t see it coming. It could home from anywhere.
Who survives? Not the strongest, not the most intelligent but the most responsive to change. – Charles Darwin