Jure Cuhalev

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Jane McGonigal lives at http://www.avantgame.com/ and blogs at http://avantgame.blogspot.com/
 
We should start making “real world”, more like a game. The term she coined for this is “Reality UX”
 
1997 Movie – The Game, staring Michael Douglas
 
Consumer Recreation Service, their moto is “Make your life … fun”. A lot of people were inspired by this [...]

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Audrey Chen lives behind the http://www.thedailyshow.com/
 
The Story of The Daily Show website
Spring 2007
Writers strike rumors, Viacom started suing YouTube uploaders, etc. 
Old clips were in an archive that was designed as a stand-alone application, even though it was a web page.
 
The scale of The Daily Show show
1996-2008
1,400+ episodes
10,000+ video clips
 
Core responsibility, to connect the [...]

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Scott Griffith is CEO of ZipCar – http://www.zipcar.com
 
They record videos since it’s easier to explain to new users.
 
Confluences of trends that they have to think about when designing a service
 
Gas prices
Education members about Total Cost of Ownership (TCO)
 
Urban Living
More people living in urban area then ever before. Cities in US [...]

Somehow I can’t make a really good notes from Neo-futurists presentation, so here’s one of the short videos from them, which is still really enjoyable:

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Jensen Harris lives at http://blogs.msdn.com/jensenh/
 
The story of the Office
 
Conventional wisdom said that the Office is good enough.
Asking real people told different story, which was that the user interface was failing users.
 
Symptoms they noticed:
They added new features, but hardly anyone found them
Office was supposed to be done, and that everyone though that it’s [...]