Reading Pratchett’s latest novel – I Shall Wear Midnight (a Tiffany Aching story), I was reminded that witching is mostly a matter of stopping to think and look around and observe what people are actually doing. Witches in his stories call this headology – headology, a sort of folk-psychology which can be summed up as “if people think you’re a witch, you might as well be one”.
Which brings us to modern day with all the experts in soft fields like community management or social media marketing. They’re both fields where two things happen:
- You have to know how to stop and observe what all the people around you are doing and understand their reasons for doing these things.
- Since you’re mostly not producing things, the only way for others to accept you as a witch of this field is by you acting like one in the first place.
After you understand this, everything else is easy. Oh, and you’ll have to figure out what your pointy hat is.