All posts by Jure

Trello for Conference Organizers – Software as a Service Business Idea Pitch

Organising a conference is an activity that should count as an extreme working environment. It’s stressful and it requires good organizing skills of a wide range of people. If you don’t have a professional manager running it, you end up micromanaging your team. You’re also the only one that has all the information, that is often not document anywhere.

The Problem

If you run your business like that, people will let you know that you need to fix it. Get the processes and documentation in place instead of one indispensable person.

With events, you can solve this by hiring
a Professional Conference Organizer. An individual or a team that has enough experience that you can trust them with the project. They can also delegate the tasks in optional fashion.

Hiring a PCO isn’t an option if you don’t have the budget either because it’s a volunteer event or you just can’t raise enough money.

Solution – Big Picture

Organizing a conference is a straightforward process. You need to figure out:
• Budget (expenses, sponsors, ticket sales, etc.)
• Venues (main venue, party venus, etc.)
• Accommodation (speakers, offers for attendees, staff)
• Logistics (catering, booths, booklets, lanyards, etc.)
• Promotion (press releases, web site, marketing)

My hypothesis is that you can write all these areas as a series of tasks. Each task has a clear outcome, deadline and required skill level. Once we break down the project into small tasks, we can introduce a thin layer of technology around these processes.

The Solution – Website That Helps You Organize Your Event

Main interface shows you a Gantt diagram with project structure. Initial wizard asks you for dates and rough requirements, which it uses to generate tasks that lead up to the event.
Task themselves are simple: “Distribute Call for Papers”, with a date of 6 months before the conference.

Mockup of Overview Screen
Mockup of Overview Screen


Tasks themselves would act like Trello tickets. You would add extra comments and attachments to documents its status and progress. Making this part frictionless, would help with the documentation process.

E-mail and Calendar integration would an important part of the whole system. Sending timely reminders about due tasks could ease the amount of activity tracking for the main organizer.

As a bonus, having a previous event in the system, would you allow you compare the notes and reuse the documents and templates.

Benefits over classical Issue and Project Tracking tool

Preset templates would ensure that you have a good structure, that it’s hard to setup upfront. You get skills through experience, but it’s easy to overlook something.

Most of the tasks could be further linked to a knowledge base, with good practices and example document templates.

Can it earn enough to be a sustainable business?

Events usually have a set budget. This would prevent selling it as a subscription service. You might be able to show a significant saving for the team, but the team can’t pay you. The problem lies in the fact that you get most of the money just before the event. Most of the conferences just about break even.

Would Professional Conference Organizers pay for it?

They might, but they don’t need a hand holding tool. They have different needs that would be better served by a CRM tool. It also would not help them communicate with their client as they’re not selling a tool, but their services as organizers.


Right now, to me, it looks like a tool that I would use, but doesn’t have good business potential. It might get traction as a free tool, but you still couldn’t upsell it to a subscription service.

How would you improve the business model?

Do you know anyone that built a successful product in such a vertical?

Why Learning a new Technology is Hard

About a decade ago, I’ve discovered that I have to reinvent myself every 2 – 3 years to keep up with the speed of technology. During that time I’ve managed to learn a lot of new languages and frameworks. But I also failed at a lot of them.

Talking to newcomers to the field and observing my own patterns, I now know how to succeed.

How to Learn a new Technology
How to Learn a new Technology

It’s all about having a Project. Passionate developers are always tinkering with something. A new gadget, framework or a pet project.

But what happens when the chasm between project and new technology is too wide?

In the last year, I’ve trying to learn functional programming. While I understand the basics, I still haven’t figured out how to get to the level where I can build something that’s useful to me. The books and tutorials that I tried, focus on areas that are too far away from my everyday work.

Next time, I will have to make sure that I find a tutorial that’s like the ones that worked.

Django Girls Tutorial

I’m impressed with this tutorial. It allows student to build a full web site and deploy it online, without wasting time on unimportant details. For each components she learns, she has an opportunity to go back later and explore it further.

I think this is the best approach on how to introduce the full-stack of web technologies. She doesn’t even need to know what technology she wants to study. When a mentor is present, it provides a good opportunity for more discussion on a wide range of topic.

Recordings of Workshops

I think workshops (or live tutorials) are the right approach to the problem of having a project. Instead of building your own, presenter guides you through building an example project. Extra explanations make it understandable but not too complex.

Python community is recording most of the workshops at different events and posting them online. This makes it easy for a wider group of people to get into the field.

When you’re following the tutorial on video, you can adjust the pace to your own level. There is also a high chance, that a participant will ask the same question that you have while watching the video.

One of the best tutorials I’ve found, is Wes McKinney’s tutorial on Python Pandas. It’s over 3 hours long and it will take you a week to do it at home. But it teaches you enough to see the full power of framework and its potential. After that you can read the book and learn all the details.


I don’t think Learning things the Hard way is the best approach for newcomers. It’s just like teaching grammar, and leaving out the culture. As mentors we should do a better job of explaining how different parts fits together and not focus on semantics.

What was the best tutorial that helped you learn something difficult?

Is there are practical tutorial to ClojureScript?

Tips on Surviving a Community event like MozFest

MozFest was huge (1500+ attendees), spanned 9 floors and had at least 16 concurrent tracks running at any given time. That’s without all the additional community areas showing their projects and the future of open society.

Based on a number of other similar events I attended and helped organised in the past (BarCamps, CCC) here are the basics, with most important at the beginning.

Keep track of your Water and Food intake

It’s surprisingly easy to get dehydrated if you’re out of your normal everyday comfort zone. You get distracted by people and talks, so make sure you start a day with a water bottle, provided by the organisers or just 0.5L bottle that you can refill. I’m in a habit that I always go to refill it once it’s empty.

Most importantly, avoid sugar and coffee (and run away from Club Mate). You probably don’t eat a Mars bar during the day and drink 4 latte’s so you probably won’t even recognise when your body crashed. But you’ll be cranky and won’t be able to enjoy the event. If you normally drink coffee or tea, try to drink only as much as you would on a normal day in the office.

To fix the problem of not running on sugary things, try to figure out how to eat the 5 – 6 meals during the conference day. The problem here is that croissant or a similar pastry doesn’t help since it’s too sugary and you will once again crash. For MozFest I’ve looked up closest store that was open that day and bought myself a mix of nuts and a sandwich. Don’t relay on organisers that they will be able to provide food that will make sense under such conditions (avoiding sugar). It’s more or less impossible at that scale, without exploding the costs of catering.

App Idea: preset the times and it will buzz your phone so you don’t forget to drink and eat.

Figure out ahead of time when you’re going to take your break

Events are super exciting, but you’re not doing yourself a service if you’re tired and unfocused. The more events I go to, the more I’m happy with hearing just 2 or 3 good talks a day or even with just a few good chats with new friends.

So if I discover that nothing super interest me, I will rather find a quieter spot and disconnect a bit from all the noise and people. It’s also a great opportunity to find a quick snack somewhere near the venue.

Read the Schedule and talk to Regulars

I’m not sure why, but getting a super big schedule often means I don’t invest the time to properly study it. Which always turns out to be a big mistake as I don’t have a good idea about what I really want to hear about. This is a bit easier with smaller one or two track events.

I often go to events alone as I’m trying to visit new communities that are outside of my regular professional work. Whenever I manage to befriend a Regular conference attendee they could quickly tell me who are the speakers that are consistently giving the best talk, even if it doesn’t seem so from the talk description.

Meet new people by being easy to approach

I love my geek t-shirts. The ones with logos from the Programming languages and environments that I work with. It makes it easy to let others know what you’re interested to know and it’s a perfect conversation starter for both. Remember to compliment the Fizzbuzz 0.5x.3 release T-Shirt of a fellow attendee.

If you’re a part of a smaller group and you have something to contribute, do that and/or ask your questions. You will let a wider group of people know what you’re interested about, you’re share something useful and there’s a high chance that after the session ends, some of them will want to talk to you.

Don’t overdo it

I keep trying to do too many things. Be at the venue for the first talk go to sessions and visit the after party. Depending on the venue and party, I’ve started opting for a proper dinner and a full nights sleep instead of trying to shout at people and at a loud venue.

This are the five basics that I always get at least one wrong. So they’re not as obvious as they seem.

Tell me what I missed, but keeps you running at events?

MozFest – Learning Analytics

Learning Analytics are targeted at administrations that is trying to understand how teachers and students are interacting with the tools and processes inside the educational system.

(This blog post is just a collection of my personal notes and extra thoughts and is not something that a specific person said inside a discussion and that I probably misunderstood anyway).

There are multiple aspects to the concept of Learning Analytics, depending on who you are and what are you tracking.

Online Courses

Simple and straightforward tracking of students progress, how much time they spent on a specific piece of content, what worked for them and what didn’t. The basic premise being that you can have a feedback loop built into each iteration of the course and refine it as you go.

Besides all the research in the MOOCs area, I think there are two other interesting areas of general development in this field:

Commercial Tools like Summit Evergreen.

The problem that they are solving is that if people don’t finish their paid commercial course, they want their money back and they don’t learn and you can’t offer them better courses (and it’s overall a bad experience). So you closely track their progress and once you see that they’re not progressing, you start emailing them and trying to help them overcome whatever problem they have.

General research areas.

As we start to develop better online tools, we can also start publishing academic research papers on user behaviour. There is a persistent ethical question of when is ethically unacceptable to even build in tracking mechanisms compared to gathering everything where you anonymise the data after the fact. I do not think this part of community has already developed as well as understood all the issues. The fact that everyone is trying to publish papers so they can justify their research and get PhD’s does not provide good incentives for researchers to self-limit their access to data.

Motivational Characteristics

If you’re working in Web development, you’ve heard of a concept of *Dark Pattern* by now. It is a practice of interface that is designed to trick you into doing something you did not want, buying extra insurance or subscribing to newsletter. Whole experience of buying airplane ticket online also comes to mind.

It shouldn’t be a surprise for me, that there is a strong correlation between personality traits of certain age groups and how they react to different user interface elements. I do not have better data, but as far as I understand there are certain age and gender groups that will be strongly influenced by, e.g. the number of follower counts.

This has several interesting implications – do we try to design with such traits in mind or do we perceive it as a dark pattern and rather build more online version of a textbook instead of highly competitive online learning environment?

Designing Online Reputation Systems

I would love to learn more about different motivational characteristics of online users. But until I can find a good resource on this topic, I can recommend an excellent talk by Randy Farmer:

(and his book – Building Web Reputation Systems).

It’s about Educating Everyone

Some the issues and exposed problems might be mitigated by having better and more clearly presented privacy policies. Instead of just gathering data, get users to opt-in into collection and clearly present value to them and how this research helps everyone. Example of such data collection project done in an extremely transparent fashion was Mozilla Lab’s Test Pilot – . Where they would show you a graphic of the data you’re about to send and ask you again if you’re ok with that.

Having similar approaches to the analytics tools inside different online services in this field could make it easier for both students and their guardians to understand what is going on.

To me it also seems possible that we’re much sooner see new legalisation in this regard in EU compared to USA. This will once again present problems when using both open and closed platforms that will try to upsell local educators on benefits that might legal risk to them.

The Future

Big Data and Everything Analytics is an emerging trend that we will soon start seeing much more research and work done on. It will also mean that we’ll start to talk to educators about things like A/B testing and funnel analysis. More complex technologies and concepts for everyone.

MozFest: DIY Urbanism


There is a huge disconnect between citizens and municipalities. While it would seem that they are living in the same city, it’s often the case that they are using it differently and that they can’t find the common ground for the discussion about the progress of the city.

That is why I was happy to attend the session DIY Urbanism, led by Andi Argast and Michelle Gay where they presented their Learning Kit – Your Story Goes Here .

The basic premise is very simple: change the way we discuss and view public spaces. One thing that I feel often happens is that we would discuss it from the offices and meeting halls and we would try to gather usage patterns from random anecdotes. (I have no idea how real urbanists do this, but from a citizen point of view, I wouldn’t often have a better approach).

What their kit does it breaks the process into 5 steps:

  • Placestorming (brainstorming about the place)
  • Location Audit + Keywords
  • Creating the story
  • Sharing it
  • and finally another Reflection on the whole process and outcomes.

At this point, it’s important to think about another buzzword that’s gaining ground – Storytelling. We can use very simple things like Instagram and Cowbird or more complete ones like Edgar’s StoryCrafter.

The idea is to take your activist/interested citizen group to the space you’re trying to understand and then observe and document how people use, whether it support good affordances for walking or riding a bike or whatever your goal is.

This allows you to have a better understanding of what’s going in the space and to also gather much better information and usage patterns. Collecting and assembling this material in short, understandable clips/presentations, also allows you to have a more focused conversation when presenting your alternative proposal at community council meeting.

Idea, that needs good execution

Jan started a project, The bicycle heroes of Ljubljana, where he is documenting bad practices of Ljubljana Cyclists. In this context, this is an excellent idea!

What we need now is to start taking his photos and also document pot holes, weird bike crossing and strange ideas of how city thinks that we should navigate it. Create a site or a series of Tumblers where you teach people to record failure of city planners to help people have safer experience. Then map it and also elaborate it on a list as well as make it easier for journalists to use it to ask good questions to the city planners.

But it can be much more than just a collection of photos on a map. I’m sure there are a number of both experts and students and enthusiast that would be happy to contribute their proposals on how to fix the specific case as well as dig official plans from the municipality and call them on it.